Jewellery websites commonly allow you to browse jewelley by material, e.g., silver, turquoise, pearl and so on. This is a useful method for browsing websites as often we have a favourite gemstone, or indeed birthstone, that we wish to buy.
However, shoppers sometimes prefer to buy according to colour rather than any type of stone. It may be that you've bought a new dress and simply want a piece of jewellery with a matching or complimentary colour to your new dress. Browsing by material type can be useful in this regard, but it isn't a perfect method of searching.
For instance, if we want to buy an item of jewelry which is green we may know that jade is green so we have the option of searching the "jade" link. However, jade also comes in a number of other colours so a search on jade is likely to yield irrelevant results among the relevant. The same is true of coral which is understood to be red, but also has pink and black variants. It is also true of many other gemstones which are primarily associated with a single colour.
Moreover, if a buyer simply wants a green item of jewellery but is on tight budget, then searching the jade section for green items might not be the best use of her time.
The most obvious solution - which is seldom employed by jewellery websites - is to allow customers to search their items by colour. And this method has been implemented by Mochishop. In the bottom right-hand corner of the website is a section called "shop by colour" which enables customers to see all our shop items which include a particular colour, just by clicking a link.
So, if you're looking for a yellow item to match your blue outfit, click the "yellow" link to pull up all our items of yellow jewellery. Have a try, see what colourful items you can find to match your clothes.